1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function, remember preferences, improve performance, and—where permitted—support analytics and marketing. Cookies do not typically identify you personally, but they may link to information that does.

2. How GoatMountain uses cookies

We use cookies and similar technologies on goatmountain.co.uk to support the operation, performance, and growth of our site.

We do not activate analytics or marketing cookies unless you choose to allow them.

3. Cookie consent & control

When you first visit our website, you’ll see a cookie banner that allows you to accept all cookies, reject non-essential cookies, or manage preferences by category. Non-essential cookies are blocked by default until you provide consent.

You can change or withdraw your choices at any time via the Cookie Settings link in the footer or banner. Our consent preferences and cookie list are managed by Consentmo (or an equivalent consent platform), which records your choices and applies them across the site.

4. Meta (Facebook & Instagram), TikTok & advertising technologies

If you consent to Marketing cookies, we may use advertising technologies such as the Meta Pixel (Facebook/Instagram) and the TikTok Pixel to:

• Measure ad performance (e.g. purchases, add-to-cart events, page views)
• Create audiences for retargeting and prospecting
• Reduce fraud and improve attribution of ad results

These technologies may collect information such as pages viewed, actions taken, device identifiers, IP address, and approximate location (derived from IP). Where required, we will only activate these technologies after you give consent.

Important: If you reject Marketing cookies, we will not use Meta/TikTok pixels for advertising-related tracking on your device (except where strictly necessary for security/fraud prevention).

5. Third-party cookies

Some cookies are placed by trusted third parties that provide essential services for our store, such as Shopify, payment providers, fulfilment partners, and—only if you consent—analytics or advertising platforms. These providers process data in accordance with their own privacy policies.

6. International data transfers

Some third-party providers may process data outside the UK or EEA. Where this occurs, we use appropriate safeguards to protect your information, such as the UK International Data Transfer Agreement and/or EU Standard Contractual Clauses (SCCs), and (where applicable) additional measures.

7. How long cookies are stored

Cookies may be session-based (deleted when you close your browser) or persistent (stored for a defined period unless deleted). Specific retention periods depend on the cookie/provider and are shown in our cookie settings panel where available.

8. Your rights

If you are located in the UK or EEA, you have rights under data protection law, including the right to access, correct, delete, or restrict certain processing, and to withdraw consent at any time.

To exercise your rights or ask a question, email: help@goatmountain.co.uk. For more information, see our Privacy Policy.